OVO and Vybz Kartel Unite for Limited-Edition Jamaica OG Hoodie Supporting Hurricane Melissa Relief

October’s Very Own (OVO) has announced the release of a limited-edition of the Jamaica OG Hoodie in parternship with Vybz Kartel and the Rockhouse Foundation.

The exclusive drop celebrates Jamaica’s cultural influence while raising funds for communities recently impacted by Hurricane Melissa. For every Jamaican OG Hoodie sold between November 6 through November 13, 2025, OVO will donate $100 CAD to the Rockhouse Foundation Hurricane Melissa Relief Fund, which is providing on-the-ground aid and rebuilding support in Western Jamaica.

The new release updates OVO’s original Jamaica OG design with a distinct back graphic featuring the Jamaican Coat of Arms alongside Jamaica’s national motto, ‘Out of Many, One People.’” This detail honors Jamaica’s national identity and unity.

Since its founding, the Rockhouse Foundation has invested over US $11 million in education, rebuilding schools, and supporting teachers across Jamaica. This partnership brings together OVO’s global community and Jamaica’s cultural leaders to deliver meaningful, immediate relief.

The OG Jamaica Hoodie is available now, online at octobersveryown.com.

Vybz Kartel Holding a Jamaican Flag Vybz Kartel Holding a Jamaican Flag
Vybz Kartel wearing a October's Very Own black hoodie with a gold logo, sunglasses, and jewelry on a white background Vybz Kartel wearing a October's Very Own black hoodie with a gold logo, sunglasses, and jewelry on a white background
Billboard with 'Nothing Bigger Than The Owl' text at night, illuminated by streetlights. Billboard with 'Nothing Bigger Than The Owl' text at night, illuminated by streetlights.
People walking through a terminal with large screens displaying motivational phrases. People walking through a terminal with large screens displaying motivational phrases.
Billboard with motivational quote 'Nothing Greater Than The Worl Boss' at night, illuminated by streetlights. Billboard with motivational quote 'Nothing Greater Than The Worl Boss' at night, illuminated by streetlights.