OVO x Starter: The Uniform of a New Generation

October’s Very Own and Starter come together to reinterpret classic teamwear through an OVO lens. Blending Starter’s iconic sports heritage with OVO’s refined athletic identity, the collection delivers a modern expression of sport—built like the staples, elevated with contemporary materials and details.

For the marketing campaign, OVO spotlighted a group of Canada’s rising athletes whose discipline and ambition mirror the spirit of the collaboration. The campaign features standout Youth Basketball athletes Andy Gemao, Isaiah Headley Smith, and Kymani Green Walters from Royal Crown Private School—a program recognized for developing elite young talent under Athletic Director Chris Exilus. Their presence brings authenticity, youth, and momentum to the story behind the collection.

The OVO x Starter collection will be available in-store and online at octobersveryown.com.

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Collection of 'October's Very Own' album cover images with a star logo. Collection of 'October's Very Own' album cover images with a star logo.

With modernized silhouettes, elevated construction, and bold uniform-inspired elements, every piece reflects the combined DNA of Starter and OVO.

Two individuals wearing October's Very Own x Starter clothing with visible branding against a dark background. Two individuals wearing October's Very Own x Starter clothing with visible branding against a dark background.
Two people wearing October's Very Own x Starter jackets with a brown background and text. Two people wearing October's Very Own x Starter jackets with a brown background and text.
Person wearing a black outfit with a cap, lying on a yellow star-shaped background with 'October's Very Own' text. Person wearing a black outfit with a cap, lying on a yellow star-shaped background with 'October's Very Own' text.
Three individuals wearing October's Very Own x Starter clothing with a prominent star in the background Three individuals wearing October's Very Own x Starter clothing with a prominent star in the background

The stitched star and the Owl appear together for the first time, symbolizing heritage meeting the next generation.

Person holding a basketball with 'October's Very Own' t-shirt on a dark background Person holding a basketball with 'October's Very Own' t-shirt on a dark background