TORONTO MEETS LONDON: A CULTURAL LINK-UP

This capsule unites two global cities —Toronto and London—both defined by innovation, creativity, and community. The collection is built on shared values: grit, loyalty, and relentless forward motion. This collection is for those who move with purpose, style, and pride.

Central Cee in a white October's Very Own x Chelsea FC outfit posing against a dark background Central Cee in a white October's Very Own x Chelsea FC outfit posing against a dark background
Black and white photo of a group of people on a staircase with decorative elements. Black and white photo of a group of people on a staircase with decorative elements.

Fronted by West London’s own Central Cee and his Live Yours crew, the campaign anchors its visual identity in authenticity. It reflects a next-gen football culture that is globally connected, streetwear-savvy, and deeply rooted in local experience—a mirror of OVO and Chelsea’s own evolution.

Central Cee and the October's Very Own x Chelsea FC Collection Central Cee and the October's Very Own x Chelsea FC Collection
White owl perched on a blue football with 'Chelsea Football Club' branding against a dark background White owl perched on a blue football with 'Chelsea Football Club' branding against a dark background
Group of people in a room with large windows and a chandelier wearing the October's Very Own x Chelsea FC Collection. Group of people in a room with large windows and a chandelier wearing the October's Very Own x Chelsea FC Collection.

Created in collaboration, the capsule melds Chelsea’s storied legacy with OVO’s street heritage. Key design details nod to the club’s 120-year journey: tonal accents in the blue palette, wardrobe-ready tailoring fused with sportswear utility, and priority for material quality and craftsmanship.

Person wearing a blue and white October's Very Own x Chelsea FC jacket with 'OVO' branding on a gray background Person wearing a blue and white October's Very Own x Chelsea FC jacket with 'OVO' branding on a gray background